Gyaru fashion is more than simply a style; it’s a movement, and it’s bold, rebellious, and glamorous. Gyaru, which has its roots in the colorful streets of Japan, defies conventional notions of beauty with its extravagant hairstyles, cosmetics, and daring wardrobe choices.
However, what is meant by Gyaru style? It basically comes down to defiance, self-expression, and a “dress to impress” mentality. This guide will cover the history of Gyaru, its defining principles, popular substyles, and where to find genuine Gyaru clothing.
The Origins of Gyaru Fashion
How Gyaru Began
It first appeared in Japan in the 1990s as a protest against the stereotypical representation of modest, fair-skinned women. Young ladies defied these social expectations by favoring quirky dress, dramatic makeup, and vivid tans.
Cultural Significance
The Gyaru movement came to represent the liberation and empowerment of young people. Gyaru girls disregarded the strict standards set for Japanese women by embracing browned skin and flamboyant outfits.
What Does “Gyaru” Mean?
The word “gyaru” is derived from the Japanese pronunciation of “gal,” which denotes a contemporary, fashion-forward girl with a carefree, enjoyable demeanor.
What Makes a Girl a Gyaru?
Core Aesthetic
Being a Gyaru requires a full style, not just clothing. A Gyaru girl is defined as follows:
- Dress to Impress: Vibrant ensembles include platform heels, thigh-highs, and miniskirts.
- Bold Makeup: Gyaru makeup’s characteristic “tear bag” style, thick eyeliner, and oversized lashes.
- Tanned Skin: Gyaru girls frequently choose darker tans, defying the stereotype of pale skin.
Distinctive Features
1. Tanned Skin
So, why do Gyaru darken their skin? The goal is to deviate from the conventional standards of pale skin beauty. This darker, beach-inspired style represents revolt and is influenced by the West.
2. Bold Makeup
Gyaru makeup is dramatic, featuring:
- Thick Eyeliner: Enhances eye shape and gives a “doe-eyed” appearance.
- False Lashes: Long, dramatic lashes that frame the eyes.
- White Eye Highlights: Light shadows or liners applied under the eyes to create “tear bags” (a key Gyaru feature).
3. Hair and Nails
- Hair: Bleached or colorful hair styled in voluminous waves or dramatic curls.
- Nails: Over-the-top nail art with rhinestones, gems, and 3D designs.
Gyaru Fashion Rules and Key Style Elements
The Unwritten Rules of Gyaru
What are Gyaru’s rules? Gyaru fashion adheres to certain guidelines:
- Prioritize Individuality: Your own style should be distinctive.
- Complete the Look: Accessories, nails, hair, and makeup must all match.
- Be Bold: To be Gyaru, one must be bold and rebellious.
Dress Code for Gyaru Girls
To dress like a Gyaru, your wardrobe should include:
- Mini Skirts & Thigh-High Socks
- Platform Heels or Chunky Shoes
- Bold Prints & Flashy Accessories
The goal is to create an eye-catching, head-to-toe look that demands attention.
Gyaru Substyles
What Are Gyaru Substyles?
Gyaru fashion has many substyles, each with its own unique twist:
1. Kogal
- Inspiration: Schoolgirl uniforms.
- Style: Pleated skirts, blazers, and loose socks.
2. Hime Gyaru
- Inspiration: Princess aesthetics.
- Style: Frilly dresses, tiaras, and pastel colors.
3. Onee Gyaru
- Inspiration: Mature, chic fashion.
- Style: Elegant and sophisticated, often with muted color palettes.
4. Ganguro/Yamanba/Manba
- Inspiration: Extreme rebellion.
- Style: Ultra-dark tans, neon colors, white lipstick, and outrageous makeup.
Gyaru Fashion Clothing and Brands
Where to Shop for Gyaru Fashion?
If you’re looking for authentic Gyaru clothing, check out these popular Gyaru fashion stores:
- Shibuya 109 (Tokyo) — A go-to location for Gyaru clothing brands.
- Online Boutiques — Many stores now offer Gyaru fashion online.
Gyaru Fashion Brands
Famous Gyaru brands include:
- MA*RS — Known for its Hime Gyaru princess-inspired styles.
- DIA — Famous for bold Kogal and Onee Gyaru fashion.
- Cecil McBee — Offers a range of everyday Gyaru essentials.
Gyaru Makeup Essentials
To master Gyaru makeup, follow these steps:
- Tanned Skin: Use a bronzer or self-tanner to achieve the iconic look.
- Eye Makeup: Apply thick eyeliner, long lashes, and white eye shadow for the “tear bag” effect.
- Lips: Use pastel, nude, or glossed lip colors to keep the focus on the eyes.
- Nails: Choose bold, decorated nail art with 3D gems, glitter, and intricate designs.
Gyaru vs. Other Japanese Subcultures
Lolita Fashion vs. Gyaru
- Lolita: Focused on modesty, Victorian-inspired dresses, and sweet charm.
- Gyaru: Rebellious, glamorous, and often bold or “in your face.”
Harajuku Fashion vs. Gyaru
- Harajuku: Mixes various styles into eclectic, colorful streetwear.
- Gyaru: Has specific substyles (like Kogal, Hime, and Onee) with clear aesthetic rules.
How to Become a Gyaru: Step-by-Step Guide
- Choose Your Substyle: Will you be a Kogal, Hime, or Ganguro?
- Master Gyaru Makeup: Practice eye makeup techniques like “tear bags” and false lashes.
- Get the Wardrobe: Buy essential items from Gyaru fashion stores like mini skirts, platform heels, and bold accessories.
- Embrace the Attitude: Confidence, individuality, and a carefree attitude are vital.
Where to Buy Gyaru Fashion and Makeup?
Stores
- Shibuya 109 (Japan’s iconic fashion hub).
- Online Shops like eBay, Depop, and specialized Gyaru stores.
Makeup Must-Haves
- Foundation and Bronzer for tanned skin.
- False Lashes to create the “big eye” look.
- 3D Nail Art for over-the-top nail embellishments.
Conclusion
Gyaru fashion is more than a trend; rather, it’s a statement of rebellion, individuality, and bold self-expression. Moreover, from its iconic substyles to its over-the-top makeup, Gyaru continues to remain a timeless and unforgettable part of Japanese street fashion.
So, are you ready to embrace the world of Gyaru? First, choose your substyle, then stock up on essentials, and most importantly, don’t forget — confidence is key!
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FAQs
What does Gyaru style mean?
Gyaru style, in essence, is a bold, rebellious fashion movement that emphasizes individuality, glamour, and defiance of traditional beauty standards. Moreover, it serves as a powerful form of self-expression for those who embrace its eye-catching aesthetic.
What makes a girl a Gyaru?
A Gyaru girl, above all, embodies rebellion, self-expression, and a bold attitude. Notably, this is reflected through eye-catching makeup, voluminous hair, tanned skin, and extravagant nail art, all of which are signature elements of the style.
What are the rules of Gyaru?
The rules of Gyaru, first and foremost, prioritize personal style, bold aesthetics, and meticulous attention to detail from head to toe. Additionally, confidence is considered a must to carry off this daring look.
Why do Gyaru darken their skin?
Gyaru girls darken their skin as an intentional rebellion against Japan’s traditional beauty ideal of fair skin. Furthermore, this trend is inspired by beach-style tans and Western influences, adding a carefree and glamorous vibe to their appearance.
Where can I buy Gyaru fashion and makeup?
For Gyaru fashion, you can explore iconic stores like Shibuya 109, which is a hub for this style. Additionally, online shops offer Gyaru-inspired clothes, accessories, and makeup, making it accessible no matter where you are.